Through Amy’s journey, she’ll tell you the support she received —the calls, texts, emails and unexpected delights — kept her focus on all things positive and lifted her to be much, much bigger than the diagnosis.

From Day 1, Amy chose joy. She made a conscience effort to focus on the many things that brought her joy. The joy of the radiologist who detected an opacity during her chest x-ray. The joy of a chance conversation with a friend who gently suggested she keep digging for answers. The joy of second opinions. The joy of friendship and a loving family.

That is the seed that created this movement. The seed that keeps Amy focused on her battle. She recounts how collectively her community lifted her up us as a family, showing up in ways that are unimaginable and giving love that truly is immeasurable. Everyone gave her the energy to fight cancer once and now to do it again.

This brand will not only create products that focus on hope and encouragement, but we will share our stories. We will remind each other of our strength. And remind each other that we are not alone.

Connection with others. Supporting others. Checking in. Offering support. Small reminders to shift perspectives. To share stories of healing. The power to overcome through pain and sadness and fear, to hope and strength and growth.

Beneath any sadness, fear, grief, uncertainty, pain and loss… we are here.

We are all here.

With resolve, hope, strength and courage.